Remember the days when doctors always referred out for physical therapy, when full reimbursements were all but guaranteed, when you knew what to expect a year or two ahead?
Well, I don’t think I have to tell you…those days are gone!
Today, PTs face fierce competition. They grapple with fast-growing technology and ever-changing regulations. They fight against declining reimbursements.
Meanwhile, patients are busier than ever—they need constant persuading that physical therapy is worth their time and money.
So, what are the most important change PTs must make in order to survive—and thrive—in this brave new world of health care?