How do you know what your patients really want? Be careful: the answer probably isn’t what you think it is.
Until we learn how to think in terms of what our patients REALLY need from us, we can’t understand what’s bringing them to PT in the first place.
Why are your patients coming to see YOU?
Knowing how to answer that question is more important than any marketing strategy, any clinical technique, or additional certification. It’s the key to connecting with patients and keeping them coming back.
So, how do you know what your patient’s needs really are? It’s starts by going inside their minds and understanding a couple things.