How to use metrics to help you hire the right people for your PT practice

Does your hiring process feel chaotic? Every PT practice needs a system for recruiting, qualifying, and hiring new employees. But most practice owners and managers move through the hiring process flying blind, without a system to guide them to their best outcomes.

A lot of PT owners don’t think about using metrics in their hiring process. That’s a shame, because when used right, they’re a valuable tool. Need another reason to start using metrics to track activity in your clinic? Hiring is a big one that’s often overlooked.

Metrics can play an important role in hiring, at several points along the process. Metrics, or key indicators, inject objective data into a process that often gets clouded by stress and emotion. Metrics can help guide you through the when, the how, and the who of the hiring process.

4 ways PT metrics make hiring easier and more successful:

Tell you when the time is right

Metrics let you cut through the clutter, helping you tell the difference between a practice that’s full of people who look and feel busy, and a staff that’s being truly productive. Chaos and confusion take up a lot of time and effort. A practice without systems—including a system of tracking information through metrics—is almost always one where people’s potential and productivity are being under-utilized.

Performance metrics help you develop a clear picture of individual and collective productivity in your practice. They tell you when you’re running below, at, or above capacity.

You get objective information that tells you whether you need to expand staff, or work with existing team to implement systems that enable everyone work to their full potential.

Gauge your financial capacity

Financial metrics tell you what your practice can support, in terms of additional staff. Without tracking and analyzing finances, it’s virtually impossible to see the financial impact of adding to your staff, and to analyze the benefits against the costs of expansion.  

Expansion is a goal for so many PT practice owners. Many of the owners I talk with are in limbo, wanting to expand but worried they don’t have the patient base or the referral stream to go bigger. Increasing referrals and reaching more patients is what I talk about in my FREE guide, 3 Simple Things That Will Get You More Patients and Make You More Money Right Now.

Identify your expectations

When you’re hiring, you’re sharing with potential candidates the story of your practice—your vision, your goals, and your expectations for each and every role in your clinic. PT metrics provide a wealth of data about your clinic’s output, productivity, and returns. That’s information you can put to use to establish clear expectations for every job within your organization. The more you know about what it is you need, the more likely you’ll be successful in identifying the right person when they come your way.

Help you see your ideal candidates

Metrics aren’t swayed by perception. They’re not colored by our individual biases or the mood we happen to be in when we’re reviewing resumes. The objective data that metrics provide about your current team contribute to a more detailed, fully-realized picture of the skills and attributes of the professionals who are most likely to be successful in your organization. No two clinics are alike. Your metrics belong to you alone, and they help you tell the most specific story about your practice.