The Lighthouse Leader February 2019 Edition

It’s a cloudy and gray late-winter day in Washington, DC. But there’s no shortage of energy inside the halls of Practice Freedom U! I’m so energized by the incredible progress I’m seeing among the motivated, razor-sharp owners who are burning through our...

How to Avoid the Hidden Traps of PT Referral Marketing

Referrals are the mainstay of physical therapy marketing. But most PT owners and managers I talk to consider managing referrals a stressful, unwelcome burden. Cultivating referral sources or asking patients for referrals make a lot of practice owners feel...

The Essential Referral Metric That Gets Overlooked

PT owners talk to me all the time about their struggle to get a handle on referrals. I tell them: like any other aspect of your practice, referrals need to be measured, tracked, and analyzed. Do you know how well your referral sources are functioning? How...

Thriving in the Brave New World of PT Healthcare

Remember the days when doctors always referred out for physical therapy, when full reimbursements were all but guaranteed, when you knew what to expect a year or two ahead? Well, I don’t think I have to tell you…those days are gone! Today, PTs face fierce...

How to Build Referral Partnerships the Right Way

There are a thousand PT marketing strategies that promise endless referrals. In my years as a PT practice owner, I think I tried all of them! In the end, I found the most effective strategy is also the simplest: build great relationships. Running a PT...

5 Questions to Ask in an Interview

Without a team, one cannot grow! Many of us already know this, but did you know that outstanding physical therapy teams don’t just happen by accident? Great teams are created. And great teams don’t necessarily require the best, most talented (and...

Why Partnerships Are The GOLD STANDARD For PT Referrals

Are you ready to finally crack the code behind successful PT referrals? It’s easier than you think, and it doesn’t require a complicated (or expensive) marketing plan. For a lot of PT owners, generating referrals feels like a puzzle they just can’t solve....

3 Ways To Get Employee Buy-In (Part 3)

“How many times are you going to ask me the same, darn questions?” This was the question that constantly revolved around in my brain for years. Why did my employees feel the need to ask me the same questions over and over again? After a few years of...

Avoiding The Hidden Traps Of High Expectations

Well begun is half done – Aristotle Ambition. Drive. Focus. Mission. All good things, right? All are important for achieving success in our businesses and our lives. PT owners who want to grow their practice need to set big, audacious goals. This is where...

3 ways to get employee buy-in (Part 2)

It’s impossible to grow and expand your practice without employees. And for most practice owners, employees cause some of the biggest worries and frustrations (lack of new patients and cash flow are the others). So, how do you get your staff to be more productive? How...

Why Your Best Achievements May Be Your Biggest Failures

I have not failed. I have only found 10,000 ways that don’t work –Thomas Edison I was a PT practice owner for many years. I had a lot of success—and I’m proud of them. But it’s been my failures—not my achievements—that taught me the most. I credit most of...

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