The Lighthouse Leader February 2019 Edition

The Lighthouse Leader February 2019 Edition

It’s a cloudy and gray late-winter day in Washington, DC. But there’s no shortage of energy inside the halls of Practice Freedom U! I’m so energized by the incredible progress I’m seeing among the motivated, razor-sharp owners who are burning through our newest...
How to Avoid the Hidden Traps of PT Referral Marketing

How to Avoid the Hidden Traps of PT Referral Marketing

Referrals are the mainstay of physical therapy marketing. But most PT owners and managers I talk to consider managing referrals a stressful, unwelcome burden. Cultivating referral sources or asking patients for referrals make a lot of practice owners feel...
The Essential Referral Metric That Gets Overlooked

The Essential Referral Metric That Gets Overlooked

PT owners talk to me all the time about their struggle to get a handle on referrals. I tell them: like any other aspect of your practice, referrals need to be measured, tracked, and analyzed. Do you know how well your referral sources are functioning? How often your...
Thriving in the Brave New World of PT Healthcare

Thriving in the Brave New World of PT Healthcare

Remember the days when doctors always referred out for physical therapy, when full reimbursements were all but guaranteed, when you knew what to expect a year or two ahead? Well, I don’t think I have to tell you…those days are gone! Today, PTs face fierce competition....