The Big Reason PT Delegating Goes Wrong

Tell me if this nightmare delegation scenario sounds familiar. You decide to take some work off your plate.  You assign new responsibilities to members of your staff, explaining what you want them to do. Things go haywire: errors get made, important...

Reclaiming the passion that leads to PROFITS

I. Hate. My. Practice. Have you ever said those words? Or thought them? I did, many times when I was a practice owner. They hurt. I used to wonder: how did I get HERE, after starting my journey as a practice owner with so much passion, enthusiasm, and love...

How To Use Your PT Team To Master Time Management

I don’t know a single PT owner who hasn’t been overwhelmed by their workload at some point. But the happiest and most successful practice owners are the ones who’ve learned how to manage their time and their workload. For PT owners, managing time and...

Automation: A Must-Have to Survive in Today’s PT World

There is no PT practice out there that can’t be transformed by automation. No matter your practice’s size or budget, every single practice becomes more profitable and growth-focused with systems. Automation, by the way, is just a slightly fancy way of...

My FAVORITE Time Mastery Tool for PTs

Overwhelmed by too much work? Welcome to the (very big) club. One of my favorite quotes comes from writer Annie Dillard: “How we spend our days is, of course, how we spend our lives.” If your days consist of constantly jumping from one task to the next,...

The REAL Problem With PT Practices (It’s Not What You Think)

Did you start 2019 vowing to make it your most successful year ever? Whatever your practice goals, you’re going to hit roadblocks along the way. Here’s the thing: the problems that need fixing might not be the ones you think. In fact, I GUARANTEE that the...

The Lighthouse Leader February 2019 Edition

It’s a cloudy and gray late-winter day in Washington, DC. But there’s no shortage of energy inside the halls of Practice Freedom U! I’m so energized by the incredible progress I’m seeing among the motivated, razor-sharp owners who are burning through our...

How to Avoid the Hidden Traps of PT Referral Marketing

Referrals are the mainstay of physical therapy marketing. But most PT owners and managers I talk to consider managing referrals a stressful, unwelcome burden. Cultivating referral sources or asking patients for referrals make a lot of practice owners feel...

The Essential Referral Metric That Gets Overlooked

PT owners talk to me all the time about their struggle to get a handle on referrals. I tell them: like any other aspect of your practice, referrals need to be measured, tracked, and analyzed. Do you know how well your referral sources are functioning? How...

Thriving in the Brave New World of PT Healthcare

Remember the days when doctors always referred out for physical therapy, when full reimbursements were all but guaranteed, when you knew what to expect a year or two ahead? Well, I don’t think I have to tell you…those days are gone! Today, PTs face fierce...

How to Build Referral Partnerships the Right Way

There are a thousand PT marketing strategies that promise endless referrals. In my years as a PT practice owner, I think I tried all of them! In the end, I found the most effective strategy is also the simplest: build great relationships. Running a PT...

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